Premium Circle Loyalty and Rewards Program, Powered by Capillary, Now Benefits Over 1.3 Million Shoppers across 650 “The Raymond Shop” outlets
Capillary Technologies, a leading provider of cloud-based software solutions that help retailers to intelligently engage with customers through mobile, social and in-store channels, congratulates Raymond Retail for being named as the winner of Asia’s Best Customer Loyalty Program at the Asian Retail Leadership Awards held recently in Dubai. The Awards recognize the achievements of Asia’s leading business visionaries across the retail industry and honor their contributions toward the region’s economic development.
The Raymond Shop is a premium retail store offering complete wardrobe solutions for men which includes top-of-the-line brands – Raymond, Raymond Premium Apparel, Park Avenue, ColorPlus, and Parx. The Raymond Shop has been a pioneer in organized retailing in the country starting around five decades ago. Their wide reach and range of products makes it the largest one stop retail network in the country.
Through the Raymond Shop network, Raymond Retail drives and manages a powerful customer engagement program to delight its customers at every interaction—from registration to rewards. Raymond’s “Premium Circle” customer loyalty and rewards program runs across its 650 stores—90% of which are franchise owned – engaging 1.3 million consumers in total. Premium Circle members benefit from preferential customer service, great rewards, cross-industry partnerships and real-time relevant & personalized offers. With simple signup, low entry level thresholds and a superior brand experience, more than 60% of customers every month get signed up for the program. Raymond’s Premium Circle program leverages cloud, mobile and real-time analytics of Capillary’s InTouch solution to deliver accelerated value to its customers and to close the loop on customer loyalty and business growth.
“Our rewards program has been purpose-built completely from the consumer perspective,” said Mrinmoy Mukherjee, Director, India Marketing & Global Business Head for The Raymond Shops network. “In the highly competitive apparel industry, we have significantly increased bonding with our customers by establishing one-to-one relationships. Our Premium Circle loyalty program is at the core of this strategy and our customers are delighted with the focused attention on their purchase needs, likes and tastes.” Raymond continues to operate one of the largest specialty retail networks in the textile and apparel space with over 700 retail stores covering over 1.5 million square feet of retail space including over 40 stores in the Middle East and SAARC region. “We will continue to increase our retail foray to cater to the buoyant consumer sentiment.” concludes Mrinmoy.
“Raymond has been successful in transforming and taking customer loyalty and engagement to a level where a majority of their customers have embraced their Premium Circle program,” said Aneesh Reddy, CEO at Capillary Technologies. “Raymond has proved itself to be a visionary and customer focused leader in the retail industry and we extend our sincere congratulations to them on being selected for the Best Customer Loyalty program at the Asian Retail Leadership Awards.”